Steve LevittLittle is known about whether people make good choices when facing important decisions. Professor Levitt recently published an article on this topic, "Heads or Tails: The Impact of a Coin Toss on Major Life Decisions and Subsequent Happiness," which was covered by Ladders News.

The article reports on a large-scale randomized field experiment in which research subjects having difficulty making a decision flipped a coin to help determine their choice. For important decisions (quitting a job or ending a relationship), individuals who were told by the coin toss to make a change were more likely to make a change, more satisfied with their decisions, and happier six months later than those whose coin toss instructed maintaining the status quo. This finding suggests that people may be excessively cautious when facing life-changing choices.

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